Strategy is defined as “an action plan designed to achieve a global or long-term objective. Business strategies help guide the entire organization and prevent individuals from losing sight of the ultimate objectives. The strategic management process helps organizations assess their current situation, draw up strategies, implement them and analyze the effectiveness of the management strategies implemented. A strategic management process helps an organization and its leaders to think and plan for their future existence, fulfilling the primary responsibility of a board of directors.
A SWOT analysis is one of the types of strategic management frameworks that organizations use to create and test their business strategies. The process requires a commitment to strategic planning, a subset of business management that involves an organization's ability to set short- and long-term objectives. Strategic planning is the ongoing organizational process of using available knowledge to document a company's intended direction. The SWOT process helps leaders determine if the organization's resources and skills will be effective in the competitive environment in which it must function and to refine the strategies necessary to continue to succeed in this environment.
All of these substrategies fit together like pieces of a puzzle to form the company's overall business strategy. Combating biases in strategic decision-making requires the effort and dedication of the entire team, and can make the organization's strategy much stronger. Organizational culture can determine the success and failure of a company and is a key component that strategic leaders must consider in the strategic management process. A company's complete business strategy is actually a framework created with some types of specific strategies aimed at a particular business area of the company.
Having a defined process for managing an institution's strategies will help organizations make logical decisions and develop new objectives quickly in order to keep up with evolving technology, market and business conditions. Strategic management strategies consist of five basic strategies and may differ in their implementation depending on the surrounding environment. It also involves an analysis of customers, including customer satisfaction and retention; an internal analysis, including how business processes are linked to strategic objectives; and an analysis of learning and growth, including employee satisfaction and retention, as well as the performance of an organization's information services. If you're developing a strategic plan for your organization and you know what strategy you prefer, enlist other people with different points of view and opinions to help you find information that proves or refutes the idea.
In the online course Disruptive Strategy, Harvard Business School professor Clayton Christensen points out that, in a study conducted with HBS graduates who created companies, 93 percent of those with successful strategies evolved and moved away from their original strategic plans.